ALI
Privacy Policy
Legal

Privacy Policy

Last updated: March 19, 2026

1. Information We Collect

We collect information you provide directly to us when you fill out our contact forms, onboarding forms, or purchase a subscription. This includes your name, company name, email address, phone number, and business information. We also collect information automatically when you visit our website, including IP address, browser type, and pages visited through standard analytics tools.

2. How We Use Your Information

We use the information we collect to provide, maintain, and improve our services; process transactions and send related information; send technical notices and support messages; respond to your comments and questions; and send marketing communications (you may opt out at any time). We do not sell your personal information to third parties.

3. AI System Data

Our AI lead qualification system processes call recordings, text messages, and lead data on behalf of our clients. This data is processed to provide the service and is not used for any other purpose. Call recordings may be stored for quality assurance for up to 90 days. Lead data is stored in your designated CRM system as configured during onboarding.

4. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. All data is encrypted in transit using TLS 1.3 and at rest using AES-256 encryption. Payment information is processed by Stripe and we never store credit card details on our servers.

5. Data Retention

We retain your personal information for as long as necessary to provide our services and comply with our legal obligations. Client data is retained for the duration of your subscription plus 90 days after cancellation, after which it is permanently deleted upon request.

6. Your Rights

You have the right to access, correct, or delete your personal information at any time. You may also request a copy of your data or restrict its processing. To exercise these rights, contact us at [email protected]. We will respond to all requests within 30 days.

7. Cookies

We use essential cookies to maintain your session and preferences. We do not use tracking cookies for advertising purposes. You can disable cookies in your browser settings, though this may affect some functionality of our website.

8. Third-Party Services

We use third-party services to operate our platform. These services have their own privacy policies and we encourage you to review them. We do not disclose the specific third-party services used in our proprietary AI infrastructure. Payment processing is handled by Stripe (stripe.com/privacy).

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date. Continued use of our services after changes constitutes acceptance of the updated policy.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us at: Apex Lead Intelligence · [email protected] · ApexLeadIntelligence.com